CRASH Services prepare for further growth in Newry expansion
CRASH Services, the Accident Management Company based in Co. Down Newry, has announced it will be making a £2 million investment which will create another 25 new jobs in the city.
The family run business which has been in operation since 1996, is investing £2 million into both its infrastructure and profile. CRASH is moving into newly completed offices in Canal House, an impressive addition to the expanding Newry skyline. This will accommodate the recent period of unprecedented growth that has seen claims handled treble since 2004 and the workforce more than double in the last 18 months to 36. This relocation will facilitate the firms plans to create 25 new jobs to handle the expected increase in business, which will be supported by a profile raising advertising campaign starting in early October 2007.
“CRASH has grown through strong word of mouth referrals, as we offer a unique and innovative service to non fault motorists involved in road accidents across Northern Ireland. We are now in a position to invest funds that will take the business to the next level. This includes both facilities and a pioneering advertising campaign that will break later this year” said Michael McKeown, Managing Director at CRASH.
The advertising campaign is designed to encourage motorists to make CRASH their first call after an accident. The Newry based company believe that motorists should not be inconvenienced or out of pocket if the accident is not their fault. The campaign, a first for the Accident Management sector in the UK, re-iterates that CRASH are not an insurance company it states that their job is to focus solely on getting motorists their full legal entitlement. CRASH can make this statement as they can supply like for like replacement vehicles, provide the finance for vehicle repairs and ensure customers are compensated for any loss in value of their vehicle. There is no charge to motorists as these bills are sent directly to the at fault party’s insurer.
The investment across both infrastructure and profile represents a major step forward for the Accident Management sector. Michael added; “Its a very special time for the organisation. Our staff can’t wait to get into the new building which will be ready in mid September. This will give us just enough time to settle in before the TV ads and billboards are launched in October”.
Explaining the factors behind the new direction for the business, Tony McKeown, Sales & Marketing Director, commented; “The Accident Management sector has enjoyed fantastic growth since it emerged in the mid nineties and is now worth an estimated £500 million in the UK. In Northern Ireland, despite CRASH now handling 15% of the annual 25,000 non fault accidents here, awareness and understanding of the sector remains low. Our full potential is yet to be realised, hence the profile building campaign. With such a unique and valuable service to offer motorists, we expect to grow our share of non fault accidents to 10,000 cases by 2010.”
He continued: “Currently most of our customers are introduced to us by Insurance Brokers or Body Repair shops. New customers can be very sceptical. We suffer from being perceived as ‘too good to be true.’ However, those that have benefited from using our service know this is not the case.”
Tony concluded; “As the result of a strategic review, we decided the best way to continue our growth plan was to communicate direct to the public. We have been working with a leading Belfast based agency, Navigator Blue, since January and our TV commercials are in the final stages of production.”