Coca Cola HBC Ireland and Northern Ireland.

The winner in the Business Sector is a global soft drink brand with a strong presence in the local community.  Their innovative Designated Driver Campaign has been running for nine years. The campaign rewards designated drivers with two free drinks from their portfolio and are redeemed at participating pubs and restaurants.

The campaign celebrates and rewards those who keep our roads safe by abstaining from alcohol on nights out so their loved ones can get home safely, and it has reminded communities of the importance of never, ever drinking and driving.

 

 

Let us help you get back on the road