PSNI Roadsafe Roadshow

The PSNI Roadsafe Roadshow is a unique partnership between the Police Service of Northern Ireland, the Northern Ireland Fire and Rescue Service and the Northern Ireland Ambulance Service. The Roadshow provides a platform which seeks to positively influence the driving behaviour of young 17 and 18 year olds as they commence their driving careers. It has been running since 2001 and is seen by up to 8,000 people per year.

It uses powerful dialogue, dramatic film footage and the compelling personal accounts of members of the Roadshow Team to challenge the young audience’s perception of their own invulnerability. The Roadsafe Roadshow travels the length and breadth of Northern Ireland, typically delivering it’s hard-hitting road safety message to school and college pupil audiences of between 500 and 1000.

The roadshow is professionally narrated and includes relevant crash footage and a locally produced film dramatization of the hospital scene where doctors from Belfast’s Royal Victoria Hospital provide a unique and compelling insight into how they deal with “Craig’s” injuries.

The Roadshow has evolved over the years taking account of its target audiences changing attitudes, greater technical sophistication and their need to be recognised as young adults. Only through recognition of this seismic change in young people has the Roadshow been able to continue to successfully deliver its vital Road Safety message.

Causeway Coast & Glens Borough Council

The Causeway Coast & Glens Borough Council has taken a very proactive approach to managing occupational road risk. This involved assessing the risk and raising awareness among those staff who drive as part of their duties of the need for diligence and professionalism while behind the wheel.

The Council have recently written a new drivers’ handbook, have addressed the use of mobile telephones with a new, robust policy which prohibits the use of any kind of telephone including hands free types, and purchased a dedicated piece of software dealing with driver risk assessment across the entire organisation. Between 400 and 500 staff have been assessed.

This software will require every employee within the organisation to log on to a web based questionnaire asking a series of questions of the driver across a variety of topics including license, insurance, maintenance, and fitness to drive. The staff member will make a declaration at each stage regarding the question asked and if necessary the programme will prompt the employee to take action, including providing a copy of business insurance, license, declaring medical conditions which may affect their driving, and to stop driving for the Council in certain cases where this is warranted.

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